Citations › Citation ID: 116

C116. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 34.

Because it brought role-playing to LEGO and dramatically animated its kits, the minifig might well be the company’s most significant creation, second only to the brick.

The Minifigure is likely the second most important innovation.