Citations › Citation ID: 45

C45. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 314-315.

Kjeld Kirk Kristiansen: "This is the fourth phase of our product development. We’ve gone from just the bricks in the 1950s, to the wheel and motor in the 1960s, which brought movement to the LEGO product, and the Minifigures in the 1970s, which brought life and context to the buildings, and now we see the bricks interacting with computers. For nearly fifty years, we’ve added a completely new dimension each time."

Kjeld sees robotics as the fourth phase of product development (after bricks, wheels/motors, and minifigures).