Citations › Source ID: 11

C57. ARTICLE: Douglas Coupland, Toys that bind, The Coupland File, June 6, 1994.

Now, I think it is safe to say that Lego is a potent three-dimensional modeling tool and a language in itself. And prolonged exposure to any language, either visual or verbal, doubtless alters the way a child perceives his or her universe. So let us examine the toy briefly.

Coupland captures the idea that LEGO is a language.

(I would go on to say that like a language, LEGO has its own rules: vocabulary in the form of parts, grammar in the form of connector pairs.)