Citations › Citation ID: 104

C104. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 113.

A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.

Parts which can be used across wide range of sets are called "universal" or "evergreen".