Citations › Citation ID: 106

C106. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 69.

“They didn’t know where they made money. They didn’t know if they made money on the product side. They didn’t know product profitability. They did know the LEGOLAND parks were a cash drain, but they didn’t know why.”
--Jesper Ovesen

One of the main failures leading up to 2004 was the lack of good data.