Citations › Citation ID: 107

C107. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 62.

From the birth of the brick until the early 1990s, LEGO innovated around two core areas: construction-based play with the LEGO System and figure-based play with the minifig.

Core areas of brick-based and figure-based play.