Citations › Citation ID: 112

C112. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 19-20.

Over the next decade, Godtfred continued to tinker with his “LEGO Mursten” (LEGO bricks). But the bricks still had problems bonding and often suffered from the “spring effect”—when you snapped two bricks together, they’d bind for a short time but then pop apart. Although LEGO continued to manufacture sets of bricks, they sold poorly, at most accounting for 5 to 7 percent of the company’s total sales in the early 1950s.

Sales of LEGO bricks accounted for 5-7% of sales in the early 1950s (before the introduction of the stud-and-tube principle).