Citations › Citation ID: 113

C113. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 18-19.

In a first step, Ole Kirk and Godtfred, who in 1950 was named junior managing director of LEGO, modified British inventor Hilary Fisher Page’s “Self-Locking Building Bricks”—plastic cubes with two rows of four studs, which kids could stack into little houses and other creations—by altering the size of the bricks by 0.1 mm and sharpening the corners. The result was the “Automatic Binding Brick,” made out of cellulose acetate, which featured the little studs that top today’s LEGO brick but was hollow underneath.

LEGO brick design is just 0.1 mm different from Hilary Fisher Page’s “Self-Locking Building Bricks".