Citations › Citation ID: 3

C3. MOVIE: Gary Hustwit, Helvetica (2007), 12:25.

Wim Crouwel: "We were impressed by that because it was more neutral, and neutralism was a word that we loved - it should be neutral - it shouldn't have a meaning in itself. … The meaning is in the content of the text and not in the typeface. And that's why we loved Helvetica very much."

Helvetica's neutrality pushes the meaning to the text itself.