Citations › Citation ID: 34

C34. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 227.

...as Kjeld saw it, the fact that his father had scaled down—indeed, almost eliminated—product development hadn’t been to LEGO’s benefit. He intended to take the opposite approach, and immediately set about putting his words into action by presenting so many new products that 1979 witnessed LEGO’s widest new selection ever. It was a veritable cornucopia of new LEGO sets, fifty-three of them, all of which fell under the lines set out in Kjeld’s development model.

The widest selection of new products to date was introduced in 1979, as Kjeld took over everyday operations of the company.