Citations › Citation ID: 36

C36. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 218.

Godtfred Kirk Christiansen: "During several periods over the years, I have been put under pressure, including from parts of this organization. People have suggested that we spread our resources across more products. This has been a natural mindset for those who don’t fundamentally know LEGO. It is my personal conviction—and Kjeld’s, as co-owner of the firm—that we should continue to focus on the idea and philosophy behind LEGO."

This quote from Godfred in the mid-1970s, shows how his perspective shifted from growth to caution.