Citations › Citation ID: 4

C4. MOVIE: Gary Hustwit, Helvetica (2007), 20:45.

Mike Parker: "The Swiss pay more attention to the background so that the counters, the space between characters just hold the letters. I mean you can't imagine anything moving. It is so firm. It is not a letter that's bent to shape, it is a letter that lives in a powerful matrix of surrounding space."

Explaining that Helvetica feels very well anchored in place.