Citations › Citation ID: 41

C41. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 98.

Once again Godtfred put LEGO’s product offering under a magnifying glass, and this time it was obvious that only one of their 265 different wood and plastic products fit the bill: the colorful plastic bricks that had entranced Ole Kirk. They were still being produced at Billund, and in 1952–1953 were relaunched under the name “LEGO Bricks.”

Recognizing the system in the plastic bricks and adopting the name "LEGO Bricks".