Citations › Citation ID: 44

C44. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 342.

"The instructions are an important part of the LEGO System, but they must never replace the free, creative building experience and the kind of play in which people create whatever they want. Deep down, I hope that there are many children and adults who don’t just keep what they’ve built as decoration but constantly remake it and rebuild the world in new ways. That’s what we’ve always wanted with LEGO."
—Kjeld Kirk Kristiansen

Kjeld believes it is important that people take sets apart and "remake it and rebuild the world in new ways."