Citations › Citation ID: 46

C46. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 230.

A long memo from 1969, written by Olaf Thygesen Damm from the Analytics Department, described the urgent need to create some humanoid figures for the LEGO universe. Girls wouldn’t accept a toy that only consisted of things, whether they were furniture, houses, or cars, the memo argued. For girls, these things only existed and had purpose in relation to human situations and activities. Boys, on the other hand, were happy simply building houses, cars, and trains and making them work.

Olaf Thygesen Damm in the Analytics department explained that "For girls ... things only existed and had purpose in relation to human situations and activities".

This insight would later apply to how LEGO Friends sets include a lot of accessories to facilitate story-based play.