Citations › Citation ID: 48

C48. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 229.

Kjeld’s ideas were particularly inspired by the new LEGO Minifigures, which had been in development for nearly ten years. The figures’ “evolution” made him realize that while LEGO had in the past always been a building toy, they now also embraced the possibility of boundless role-play. It was a revolutionary prospect for LEGO, and one which ought to have been actualized long ago, Kjeld thought. Instead, a combination of hesitation, uncertainty, and overly passive management had allowed Playmobil’s somewhat larger plastic minifigures, which hit the toy market in the 1970s, to stake out that ground.

The Minifigure allowed "boundless role-play", despite coming to market after Playmobil's larger figures.