Citations › Citation ID: 49

C49. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 225-226.

Kjeld formally took over his mentor’s role as managing director in 1979, but in practice he’d been in the driver’s seat since the prior year, around the same time as the first crop of LEGO Minifigures entered the market, dressed as everyday heroes: police officers, firefighters, doctors, and nurses.

Kjeld became Managing Director in 1979.