Citations › Citation ID: 5

C5. MOVIE: Gary Hustwit, Helvetica (2007), 36:21.

Erik Spiekermann: "Helvetica was a good typeface for the time. It really answered a demand. But now it's become one of those defaults that, partly because of the proliferation of the computer which is now 20 years, the PC I mean. It was the default on the Apple Macintosh, then became the default on Windows which copied everything that Apple did as you know. And then they did the clone version, Arial, which is worse than Helvetica, but, is the same. Now it is never going to go away because it is ubiquitous, it is a default, it's air, y'know it's just there. There's no choice, you have to breathe so you have to use Helvetica."

How Helvetica became a default in the world of design.