Citations › Citation ID: 52

C52. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 354.

Ole Kirk wasn’t usually one for slogans, and there’s some suggestion that he got the inspiration for the words on a trip to Germany in the spring of 1937, when he visited the Mustermesse, a big trade fair in Leipzig. There, he seems to have paused by the Steiff stand, displaying the stuffed animals popular with children at the time, and he noticed the German company’s slogan: “Für Kinder ist nur das Beste gut genug!” (“For children, only the best is good enough!”)

The "only the best is good enough" language was probably inspired from Steiff, a Germany company that makes stuffed animals.