Citations › Citation ID: 54

C54. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 348.

As Don Tapscott wrote in his book Wikinomics, in the late 1990s a new form of global economy was emerging, created through “mass collaboration” between producers and consumers. And LEGO, according to Tapscott, was a flagship company in this regard, allowing Mindstorms fans to have their say, turning them almost into coproducers. When LEGO harnessed its users’ collective intelligence, although users weren’t paid directly, they did get a better product, added Tapscott.

The LEGO Group is credited as a pioneer of crowdsourcing, thanks to their decision to collaborate with fans when producing LEGO Mindstorms.