Citations › Citation ID: 56

C56. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 345.

Kjeld Kirk Kristiansen: "One summer I took Jørgen to BrickFest in Washington, where hard-core fans met up to show off their creations, geek out with LEGO, and give lectures on construction techniques, old, rare sets, and that sort of thing. Meeting these dedicated fans was really eye-opening for Jørgen. It got him thinking about an adult market segment that could be nurtured and much more involved than had previously been the case."