Citations › Citation ID: 60

C60. BOOK: Jens Andersen, The LEGO Story: How a Little Toy Sparked the World’s Imagination (Mariner, 2022), p. 103.

As a young farmhand, his most beloved toy, he later explained in an interview, was a “hwolkow” (meaning “hollow cow”)—a stone with a hole through it and a string threaded through the hole, which children could drag around after them and tether to a post like a real cow. But times had changed. As Ole Kirk remarked, “We are undeniably living in the age of the child. Every year, attentive parents in Denmark spend an estimated fifty to one hundred million kroner on toys for their children. When I think that boys my age only had a rusty nail and a stone with a hole to play with, it’s easy to sigh and feel that you were born too soon.”

Ole Kirk acknowledging that the 1950s were the "age of the child" thanks to toys.