Citations › Citation ID: 62

C62. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 22.

After returning home, he spent several weeks working out the attributes that might define a viable system. He eventually identified six features, which he called the company’s “Principles of Play” and issued to every LEGO employee:

   1. Limited in size without setting limitations for imagination

   2. Affordable

   3. Simple, durable, and offer rich variations

   4. For girls, for boys, fun for every age

   5. A classic among toys, without the need of renewal

   6. Easy to distribute.

Godtfred established 6 principles of play to determine how to create a system of toys. Notably "5. A classic among toys, without the need of renewal"