Citations › Citation ID: 66

C66. BOOK: Daniel Konstanski, The Secret Life of LEGO Bricks: The Inside Story of a Design Icon (Unbound, 2022), p. 129.

Ultimately, three proposals were brought back to management: first, a monorail; second, a new train-track system which would facilitate different types of trains; and third, a rollercoaster track system.

Each of these concepts was then put through the ultimate gauntlet: being scrutinised and tested by the LEGO Group target audience – children. ... In this case almost all of the young subjects expressed excitement for speed, motion, upward and downward movement, and action. Only one of the proposals matched all of those descriptions: the rollercoaster.

Rollercoaster was one of three platform-level investments considered in 2016, and won out because kids loved it!