Citations › Citation ID: 95

C95. BOOK: David C. Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013), p. 196.

Full-spectrum innovation begins with a product platform that’s sturdy enough to support a broad range of complementary innovations. In 2005, Knudstorp had two very different models to learn from: Bionicle and Galidor. Both themes attempted to create complex story lines, rich play experiences, and a broad array of revenue streams. While Galidor, with its limited building experience and underwhelming story, was an expensive failure, the Bionicle platform was entirely different.

Comparing the success of Bionicle and the failure of Galidor.