The Guardian view on LEGO for adults: play is a serious business

Hot on the heels of the Washington Post article we shared a few days ago, here’s a short article on The Guardian about the trend, citing the upcoming USA LEGO Masters show, huge LEGO...

Hot on the heels of the Washington Post article we shared a few days ago, here’s a short article on The Guardian about the trend, citing the upcoming USA LEGO Masters show, huge LEGO sets designed for adults, and LEGO as mindfulness practice.

According to the article, toy sales to ages 12+ (including adults) are up 11% in Europe versus two years prior. Good Job AFOL’s!

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